CLIENT : NIKE
CATEGORY : DIGITAL CAMPAIGN
SCHEDULE : 2015.05 – 2015.07
TARGET : TEENAGER
I worked as a project manager and contents & technical solution provider. As a project manager, it was such a touch schedule since we had only one and half month for building up the ideas and installation. However, it could be done successfully since our team-work was great and all members focused on this project so deeply.
As a contents and technical solution provider, I initialized the main concept of this project that conveys the NIKE's intention, which was showing and giving an opportunity of experiencing their new product, via visualizing the speed of the participants interactively. In order to design fun and immersive interaction, I suggested to use 5 Kinect 2.0 and 75 inch display for illustrating elaborate movements in outside environment.
CLIENT : SM Entertainment
CATEGORY : DIGITAL SPACE
SCHEDULE : 2014.05 – 2015.01
TARGET : KOREAN WAVE ENTHUSIAST
I worked as the manager of this project who was supposed to communicate with the client and other agencies in order to organize all materials to make it work. At the same time, I also participated in generating initial concepts of all interactive media items from small products to huge welcome-display, and suggesting hardware technical solution dealing with media facilities. Besides that, I created 3D visual outputs using Rhino3D.
CLIENT : kt
CATEGORY : DIGITAL SPACE
SCHEDULE : 2014.06 – 2014.07
TARGET : VISITING GUESTS
I worked as a contents provider of this project. Since the client asked us of suggesting fascinating ideas for some selected floors, we proposed several interactive media items which fit the purpose of the space perfectly. While developing the proposal, I created main ideas of each floor-such as interactive gallery, media-wall and etc.- using cutting-edge technologies so that the space can attract more guests and conduct the functions effectively.
CLIENT : NIKE
CATEGORY : DIGITAL CAMPAIGN
SCHEDULE : 2014.04 – 2014.05
TARGET : TEENAGER
I performed as a project manager of this project, and also contents & technical solution provider. As a project manager, it was not easy to communicate and meet the clients’ needs since it was the first project with Nike. After a lot of iteration and rich communication, we could pull out many appealing ideas in the end.
This digital campaign was designed to experience of Nike’s new product called ‘MAGISTA’, which maximized the ball-control function. Therefore, we created a virtual competition game with five moving robots ‘Sphero 2.0’ so that participants can test their play-making and space use ability in the field. Even though the client was truly satisfied with our proposal, unfortunately, this campaign was canceled because there was the national ferry disaster in South Korea.
CLIENT : HMC
CATEGORY : DIGITAL SPACE
SCHEDULE : 2014.02 – 2014.03
TARGET : VISITING GUESTS
I was a contents provider and main communicator of this project. Because of frequent change requests, our team struggled with the tight schedule and heavy workload, but we ended up with satisfactory results at last.
While developing the contents, we tried to enhance the digital space experience and differentiate from the traditional show-room experience by offering supersized media in a whole new way of interaction. Though this project could not happen due to the clients’ internal problem, it helped us to build more trustworthy relationship with HMC for the future project.
CLIENT : SIGONGTECH
CATEGORY : INTERACTIVE MEDIA
SCHEDULE : 2009.11 – 2013.12
TARGET : MUSEUM VISITORS
I was a chief supervisor of transparent display part at the exhibition culture and technology research lab for four years. Since my role was not limited, I worked for planning future business, product design, technology research and prototyping. I had to start from scratch because transparent display was not only such a cutting-edge technology in the display area but also unexplored field in the company (Sigongtech) at that time. After one and half year of research and development iteration, I made the concept idea into mass production. During the process, I applied for many patents and submitted for ‘SIGGRAPH 2012’ which attracted lots of agencies and visitors. This showcase was installed at several national museums and offered innovative experiences to visitors.
